I’ve spent decades inside the world of online business—long enough to see its brilliance, its fractures, and the quiet places where people lose themselves trying to keep up. My work exists for the ones who refuse to be swept into the noise.
I didn’t begin in the “right” places. In the early days of the internet, I learned by wandering, experimenting, and stumbling through every corner of digital marketing. Those missteps became my greatest teachers. Each one shaped the clarity, ethics, and emotional safety that define my work today.
Writing has been my constant companion through all of it. I’m self‑taught, shaped by generous mentors, and committed to using story as a way to restore humanity to how we communicate, teach, and sell.
This space—Fractured Marketing—is where I share what I’ve learned about building movements that last, leading with integrity, and creating systems that protect beginners and seasoned leaders alike. It’s a place for people who want depth, not hype. Clarity, not chaos. Stewardship, not spectacle.
If you’re here, I hope you grow alongside this work. I hope it gives you language for things you’ve felt but couldn’t name. And I hope it reminds you that your path—fractures and all—can become the foundation of something enduring.
If you’d like to follow along, you’re welcome to subscribe. No pressure, no urgency—just an open invitation to join me as this body of work continues to unfold.
Mentoring you with common sense
Marketing with finesse
