Giant Deep Sea Squid A Marketing Threat?

Giant Deep Sea Squid Found off West Coast. It was quite a headline and I devoured it. Imagine the idea of giant sea roving squid. Good thing they love the deep waters. But found off the coast of British Colombia, Canada, is not exactly reassuring.

Made me think of the Pirates of the Caribbean. Remember the giant squid that encircled the ship? Tentacles that reached the highest mast, as Captain Jack Sparrow deals with the trauma of Dead Man’s Chest, everyone ends up in survival mode.

The one thing you can never be sure of is will those giant squid attract us in our marketing efforts? Depends on a lot of things relative to marketing but they might represent a lot of little things we tend to overlook?

Perhaps they are our competition if our goal is to monetize our blogs, or build web sites that convert and provide consistent sales? A lot of the training out there is for the big fish. The little fish tend to swim in circles.

Whale of a win
There is an awfully large sea of competition out there. While we may want to be the whale that dominates, there is a good chance if we meet the squid we can lose.

Perhaps many entrepreneurs are already in survival mode and do not know it?

Whales tend to feed on minnows. Our markets are full of minnows or the little vulnerable guy who jumps in and out of deep water faster than you can blink. The feeding frenzy becomes one of attracting a sub-culture of greedy bottom feeders looking for a free handout.

Competitive shark bait
As the cost of marketing goes up, tight economies make spendable dollars harder to come by, customer acquisition becomes tougher, thus there is a further tendency to woo anyone with a pulse and a wallet with freebies and cutting prices.

The sad story results are this sub-culture is not in the habit of spending money for anything or anyone. Cutting prices, adding useless freebies totally unrelated to what your market is looking for is not exactly going to grow your income level. More to the point, it is likely to sink any dreams of online success or lifestyle building you have in mind.

Upping the bait to attract the right Whales
Who is your perfect prospect, you expect to become your paying customer?

What do you know about them? EVERYTHING from simple demographics to what their dreams are will decide if you are advertising to the right market and in the exciting conversion building way.

Victims of the Giant Squid
From simple minnow to shark bait, trolling wildly makes you perfect fodder for some whales and certainly snack food for the giant squids of marketing.

How do you avoid the bad experiences of being eaten alive every step you take? STOP what you are doing. Listen, read, learn, share and ask questions. Opportunity is out there. It really won’t knock at your door or mine. It is necessary to get up, get out there and find it.

While you are at it, avoid the giant squids and check out the whales thoroughly, before you jump in and become dinner.

Have a prosperous ‘fractured’ marketing day …

Copyright © 2009- 2013 Fran Klasinski Frans Fractured Marketing ~ All Rights Reserved. Duplication permitted only with copyright and content unaltered. Fran is co-owner of, a complete study in business building foundations.

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Making Time Work For You

I love the weekends.

This is MY time for MY work!

As a brilliant marketer with her head on straight ~ I can say that even if no one else believes it – important that I DO and I DO!

The Business of TOOLS
Recognizing the most important tools I can have in order to build and enjoy my lifestyle means first off, I need a web site, good hosting, a domain name that reflects my intent ~ something Google will love, hopefully, and my blog to shout to the world I have arrived. AND I intend to stay here!

So four tools first in this order …

    A website ~ have to build it
    A domain name ~ reflect intentions
    A blog to advertise I have arrived
    Traffic to the blog to advertise the website

Yes traffic is a tool. At least the many ways you can get traffic are tools. ViralHost provides FOUR tools that provide 11 different ways to produce a steady stream of traffic.

If you are in need of good safe, secure hosting, then join me here at ViralHost. All the tools and training you desire.

The first real thing I learned here is the power of a blog to get my website known on the net. AND the importance between a free blog that is strictly for journal writers and a business blog that is paid for and protects MY content from hacking, thievery or just plain loss. Cross the line on a free blog and everything you have worked for is history.

Anyone can build a website, Viralhost also supplies a free website builder with its hosting accounts, but driving traffic to it is the secret many would give their eye teeth to possess. It really isn’t even a a secret once you know how. It is the lack of skills that destroy the dream. The lack of skills that allow hypsters to tell you to get that knowledge you have to pay a fee because it is a secret.

FREEDOM of Lifestyle …
FREE is a strange word. Most of what ViralHost provides, other than the domain and hosting packages, are free to test. FREE to use for life if you want it that way.

FREE normally means NO perceived value. However, put it in its right context and FREE equals testing time. A chance to see if you have the skills to make a specific tool work or will you need some tlc training?

You guessed it! ALL the training you will need to operate every tool that ViralHost offers comes with the hosting package. In fact, if you are a FREE affiliate who only wants to resell these tools, then there is training to give you a head start there as well.

So what’s left to make the weekend work for you? Choose a hosting package and get started. Connect with me and your journey will begin right on track for the lifestyle you want to live.

Have a prosperous ‘fractured’ day …

Copyright © 2009- 2013 Fran Klasinski Frans Fractured Marketing ~ All Rights Reserved. Duplication permitted only with copyright and content unaltered. Fran is co-owner of, a complete study in business building foundations.