Brand Awareness

The writer's stroke quill pen for blogIt’s a mad world out there with tons of BS and misuse of the very terms that define your online journey.

Branding is one of those terms that can drive you bonkers with claims of your picture fits the bill. Huh? Brand Awareness of your face is why you are on line? What if the product is no good?

Let’s get logical to the point of making some sense here. Brand
Awareness is the extent to which a brand is recognized by
potential customers and is correctly associated with a
particular product.Not your face, unless you are the owner
then only possibly in a mutually described relationship of
Brand Recognition.

In other words, you have a product that needs promoting. You
search out your target market and get it out there. Brand
Awareness in this context, becomes a percentage of the over
all of the target market you advertised to.

An increase in the Brand Awareness is the optimal goal of
advertising in the early months of product introduction.
It is arguably better to get your product in front of as
many eyeballs as you can, even if it means giving it away
at first.

Remember, you are working here with your target market
which means only people who may have an interest in owning
your product. If you sell wonderful new cheese products,
you sure do not want to sell to a lactose intolerant market.

You need happy users ergo the offer of free to a portion
so it creates the brand recall – or people who will give
you a testimonial.  This action, in turn, creates Brand

Brand Recognition is how the hungry market will turn into
buyers for your product. When a friend or associate owns
the product, do you suppose you can be coaxed to purchase
on the strength of their excitement?

If the product has turned out to have value then probably
so. Brand Loyalty by your friend or associate is bound to
have a positive impression on your buying intentions.

Competition is wild and unending so each of these steps
become an important part of how you create higher Brand
Awareness that separates and lifts your product through
Brand Development above other  like products.

In business, the ultimate goal is to make profits and
increase sales. If you are in the affiliate market where
you wish to capitalize on these products then your
advertising and promotions can be either company
defined or you can be a better more successful affiliate
by understanding Brand Awareness and using it full bore.

As you can see, the only benefit of your face on product
marketing material is the relationship people have to the
product first, in order to make your actions result in sales.

IF you follow the company marketing correctly, then it may
be possible for you to benefit from increased sales through
your image relationship to the proven product.

Your editor …

Fran Klasinski- editorFran Klasinski-warriorlady
Mentoring You with Common Sense
Marketing With Finesse
Add me: Yahoo:
Feel Free To Connect

Copyright © 2009- 2013  Fran Klasinski Frans Fractured Marketing ~ All Rights Reserved. Duplication permitted only with copyright and  content unaltered. Fran is co-owner of, a complete platform study in business building

Your Business Deserves Solid Hosting Decisions

The writer's stroke quill pen for blogAny business can be a cheap to start up or as expensive as you have the bucks to lay out and make it happen.

Also the speed of getting set up is really in your court. Or, as it may happen, dependent on your credit card balance.

I’ve started this blog opening dealing with do -re – mi or
money, which everyone seems to think comes first. So get theworry lines off your forehead and let’s take a realistic look at some of the ways you can get started today.

Cost is only a consideration if you don’t know what you are
doing. While we are at it, let’s clear up another misnomer.

There is no such thing as a stupid question is much like saying
there is no such thing as stupid people.  Both are right and
both are wrong. Depends on the circumstances. Whatever, no
one is born stupid so quit practicing.

The Bottom Line on Income Creation

The fastest way to increase business revenue, sales, build
good customer relation with new customers, and profit, is
always accomplished through marketing. It’s the one skill
that the better you get at it, the more income, profits,
and fortune you will make.

The glib hook that hauls them in …

“This product is all you need to succeed. Believe me, it will
change your life.   And it is guaranteed to work for newbies,
intermediate, and advanced marketers.”


Good marketing provides a time and a place for basics or
newbie marketing, and a time and a place to graduate into
intermediate to advanced marketing.

But who wants to start at the basic level when that hook
tells you it works for the advanced marketer as well? So
why not cut to the chase and go for the top?  Advanced
marketing is where the money is?

There you go. That thing called money again. Raring its
head to confuse and create bad business decisions. Well
over 97% of the do-not-make-its in online business
bought into that hook and went for the top.

School Daze …

Think school for a second. Kindergarten teaches you the
basics in how to work with others. Even in marketing,
most of the 97% failure rate did not pay attention to
this part.

Then you move on into grade school which is the
intermediate level where your skills get polished.
Remember, not everyone has the money to buy their way
thru this level so you learn to earn.  Plus you
either have the bucks to outsource or you take the
leap and learn.

Finally you are ready for college which means advanced
marketing skills that haul in the bucks no question
because you know what to do. IF you are lucky enough
to find and learn from good teachers.

University level is when you are ready to become a
business owner. Success depends here on history and
economics studies that you can only get on a professional
level. Forget the wild offers from never been there never
will be hustlers.

Back to Getting Started

So you want a web site. Know the domain name you wish to
choose, and are ready to sign on the dotted line. There
is a lot of work ahead but you have a starting place right
from the get go.

Your domain is a once-a-year payment but hosting is once a
month. Do you want to pay for hosting every month while you
get set up?  Get smart and cut the cost. Setting up a web
site can take anywhere from six months to a year, depending
on what you have in mind as well as fluid cash to work with.

Make this time work for you and advertise ViralHost while you
build. Done right, you have your first list in the making,
maybe several new hosting clients under you  to show how to
do the the same thing. And all because you learned the first
lesson well.

Do NOT wait! Advertise your new web site IMMEDIATELY!

NOT as an under construction, no way amateurville for you!
Your very first index.html page is your advertisement for
ViralHost hosting company you just joined.

Success requires structure that is easily duplicated. Here is
your start to understanding the theory. Put it into action and
smile at the commission checks.

Your editor …

MaFran Klasinski-warriorlady
Mentoring You with Common Sense
Marketing With Finesse
Add me: Yahoo:
Feel Free To Connect