Ed Stack’s experience in his family business helps explain why he took a stand on guns after the Parkland shooting.
In 2018, Dick’s Sporting Goods CEO Ed Stack made a dramatic decision that would cost his company some $250 million in revenue and infuriate some of its most loyal customers.
He permanently removed assault rifles from his 850 stores and stopped selling guns to anyone under the age of 21. By doing so, he also put his family-run business in the center of a culture war.
Stack realized it was a pivotal moment for his own agenda as a CEO. As he puts it: “Do we really have to wait for this to happen to one of our kids before we do something?”
This brave man, father of two sons, not only took a courageous stand, he did it
in the face of a backlash from America’s long tradition of gaining social leverage through economic pressure, including consumer boycotts, corporate lobbying, and high-profile endorsements.
The debate over gun control in America is far from over. The loss of human life
in regards to guns should be enough to turn the tables on the freedom to possess
any size gun bigger than a shotgun, full size, and typical handguns used by police as not necessary. No one but an active soldier needs to possess assault rifles.
Death by mass shootings
America’s unique gun violence problem explained in 16 maps and charts
Where are you and your children at greatest risks of death by mass shootings?
How safe are you by leaving the decisions of stopping mass shootings in the hands
of government and law decision-makers? Consider this.
‘The definition of a mass shooting is still under debate. The precise inclusion criteria are disputed, and there is no broadly accepted definition.
“Mother Jones, using their standard of a mass shooting where a lone gunman kills at least four people in a public place for motivations excluding gang violence or robbery, concluded that between 1982 and 2006 there were 40 mass shootings (an average of 1.6 per year). More recently, from 2007 through May 2018, there have been 61 mass shootings (an average of 5.4 per year). More broadly, the frequency of mass shootings steadily declined throughout the 1990s and early 2000s, then increased dramatically.
Ed Stack placed a value on the heads of your children when he opted to lose $250
million in revenue from sales of guns in order to do take a stand on mass shootings.
Among developed nations, the US is by far and away the most homicidal — in large part due to the easy access many Americans have to firearms.
A number of companies cut ties with the NRA after the Marjory Stoneman high school shooting resulting in NRA supporters blowing up Yeti coolers.
Article by Fran Klasinski-copywriter and developing blog author.