For the longest while, I really have not had one. Working on Facebook, both from a social stand point and from a business stand point as well, have shown me the majority of followers are family and friends within a specified circle.
Part of this I know to be my fault as I have not been a particular
social follower of too many of the people I have met online. Nice
people, do not get me wrong. Very nice in some cases, but not the
people I would have need of to build my business interests nor for
me to support theirs for that matter. Not at this stage, anyways.
Time to take Facebook Social life seriously
Our ViralHost fan page was the business side and it grew very
slowly. So slowly I began to wonder if we were a wash out or it I
was doing something wrong to cause it.
On my personal socail timeline, the following was a miserly eight, if I
settled according to Facebook stats. Kind of off the wall when some of
my posts were in the teens and some of my followers were consistent
in responses that far outnumbered Facebook stats.
Rather than fight city hall I looked for new ways to position myself
and ViralHost. I found one clue in a strategic email from Sandi
Krakowski, talked to my people about it and got as much response
as road kill.
Another dead end? Not on your Facebook LIKES for the next 100 years! I
did what Sandi recommended – a simple post and post often to see
who was following you – the silent social majority – lurkers so named
by some, but for the serious marketer, the hissing warm market we
all look for.
NINETY-ONE people read that post! Even when the shock abided,
there was no way I could convince myself that eight and
ninety-one correlated in FB stats. There was even a share! The
other half of that test is that it attracted the attention of social
marketers, not family, not friends but members who might just be
part of the target market I am looking for.
Is there another post to follow that one? You bet there is! ONE
In notes and one on my regular timeline – each designed to see how
they can or will attract.
Who Is My Social Target Market?
Two things I have learned in my marketing experiences, is that
people like certain things and people also live with certain fears.
One of those fears is to speak up, leave a name and have a worthy
comment to post. People will do anything to avoid pain.
That is one reason there can be 91 who see your post. What they
like is the 64thousand dollar question because it is so easy for
both you and them to get mixed up in social wants and needs.
The conundrum here is that people may have a need but unless
they want it bad enough will not buy from you unless you have
given them the opportunity to get to know, like and trust you
above thousands of emotional hype masters.
More than that, you need to give them an exquisite, unique reason
set far above the offers of the same hype masters who can sell ice
to Eskimos. Will you give them that exquisite feeling of pure
pleasure dealing with you?
Getting to know you, is value content backed by a good reputation
that how you speak and what you offer them is valuable to them.
Become socially proficient.
NO SELL! Whatever your marketing plan, your strategy has to be
one of education in this phase.
Demographics are another bugaboo a lot of marketers do not
understand. For some, they choose countries; for others they mix
and match age and sex.
It might do you best to define your own interests, prioritize them
and make sure your interests fit your opportunity. Your likes and
dislikes, your emotional feelings of pain and pleasure are your
start for defining your social target market.
As you can see, consumer behavior is is driven in simple terms. If
you understand their pain, then you are in a better position to
provide a solution to that pain.
Thus stage one of my FB marketing plan is to use Facebook as the
marketing tool essential in helping me get to know more about the
social members who might be my target market. For finding out their
problems, their fears, and how I might best help them fine a good
Now I have a direction for the posting contents that should provide
the feedback and product interest I will need to determine the
interests of and ability to build good relationships with a sound
If you are looking at social media for its marketing profitability,
then best you read and take a few hints on how you can approach
Facebook with greater intent by giving better value.
Next issue .. will do the next phase and results.
Your editor …
Mentoring You with Common Sense
Marketing With Finesse
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Feel Free To Connect
fractured (@) kwalitytraffic4newbies.com
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2 thoughts on “Social Media vs. My Facebook Marketing Plan”
Another terrific post Fran! It is so wonderful to be able to share results of various marketing tactics with others. This is part of the reason that I believe so much in teamwork. I’m sure you know that saying “two heads are better than one”, it is so true. Being able to share time tested experience as well as fresh ideas with each other is so important to growth. Fran’s Fractured Marketing and Cogs and Logs both top my favorites to read. I found the information regarding the statistics of your testing to be quite informative and valuable. Looking forward to the next issue!
Thanks Vicki .. there will be more following up on my Facebook Marketing Strategy.
So important to have a very large supply of followers in social media BUT they
need to be followers of your interest to be of value both ways.